Strategy, Political, Social/Culture factor and Organizational
transformation:
These three factors define organization,
in my view strategy is the more tangible factor and the other two pull back the
organization. Each person working in organization is driven by any or most or
all these factors but if the organization is driven by later
two, strategy would not work. Bigger the organization higher the stakes, success
of an organization or an industry is not guarantee of the fact of following
best practice and then sustaining the position. The success can be due to many
factors, first mover advantage, geographical dividend, population demographic
and age etc however this position would get challenged when competition at company, industry, country and
substitute come up and that’s when all
efficiency loss and gain would lead to the survival of fittest.
Organization
need to be nibble
footed, lean and agile, there is a need to be open minded to introspect
and do
course correction at multiple stages, Solution, limitation and obstacles are
all in our mind once we open the same the possibilities are endless.
Function
like Marketing, Operation, Finance etc and management practice are all
going through change the way
things were done does not just have all new better ways of doing things
but
have completely different ways to do the same and would further change.
New kind of jobs would evolve and some of the present jobs will be
obsolete. Same is
at Organization and Industry level changes are happening fast and
transformation is need of the day.
It’s easier to transform at small
organization
level but large organization would have bigger challenges at people,
process
and system level and the pain point would be people hence continuous training
and improvement is the essence. The most effective way is Strategy to be
followed by every one and execution using tactics best suited, most
importantly moving out or reducing the political and Social/cultural
factor in terms of tactical delivery or view while not compromising on
values.
Theoretical
Model of Cultural Influence on Behavior.
Source: (Karahanna, et al., 2005)
(Schiffman & Kanku, 1997)
Dimension of culture
This affect brand communication
to the consumers, employees, and other stakeholders.
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